The Marketing Process

8 modules | 1.5 hours
For orders larger than 25, please contact sales for training solutions.


One of the key challenges for any restaurant manager is determining an appropriate and effective marketing strategy. In this online course you will learn how to plan your marketing approach, ensure you are using the right tactics and media, and cultivate customer loyalty.

Course Outline

The 8 modules in this course are:

  • The Marketing Plan
  • Quality & Branding
  • Market Research
  • The Market Environment
  • Advertising Channels
  • Web, Social Media, & Apps
  • Advertising Objectives and Sales Promotions
  • Marketing Promotions, Loyalty Programs and Public Relations